Account Director - Digital Marketing Agency
Donovan Falconer is an Account Director at a digital marketing agency in Plainsboro, New Jersey. His career started in the Consumer Packaged Goods (CPG) industry, where he gained valuable experience managing large-scale brands and multimillion-dollar accounts. Over time, he transitioned into digital marketing, where his brand strategy and client management expertise have continued to grow and evolve, helping businesses thrive in an increasingly digital world.
Born on November 2, 1994, in Morristown, New Jersey, Donovan grew up with two sisters, one of whom became a teacher, and the other pursued a career in biology. A balance between academic achievement and athletic involvement marked his childhood. In high school, he excelled in the classroom and field, playing soccer and competing in track events. His commitment to his studies earned him a place in the top 10 percent of his graduating class and memberships in the National Honor Society and the National Business Honor Society.
After high school, Donovan attended Princeton University, where he majored in Economics and earned a certificate in Political Economy. His academic dedication paid off, and he graduated cum laude in 2017. Princeton provided him with the analytical skills and strategic thinking necessary for navigating the complexities of the business world. During this time, he began to build the foundation for his future career in marketing.
While still at Princeton, Donovan got his first taste of the corporate world through an MBA internship program. In 2016, he worked as a Brand Management intern at a major CPG company, where he helped develop a strategy for a $300 million brand. His efforts focused on expanding the brand’s market share among Hispanic consumers, providing him with hands-on experience targeting niche markets and understanding consumer behavior.
After graduating, Donovan accepted a full-time position as an Assistant Brand Manager as an assistant brand manager at the same CPG company. In this role, he was responsible for revitalizing a $100 million brand by spearheading digital marketing strategies and packaging redesigns. He was also instrumental in launching the brand’s Instagram page, which quickly became an integral part of its social media strategy, significantly boosting its online presence.
By 2019, Donovan’s skills had earned him a promotion to Associate Brand Manager. He managed a $400 million brand in this position and collaborated with agency partners to develop customer-facing strategies. His work focused heavily on driving growth in the brand’s club business, and his ability to respond to consumer feedback ensured that the brand remained competitive in a fast-changing market.
After spending over three years in the CPG industry, Donovan shifted his focus to digital marketing. He joined a digital marketing agency, where his prior experience managing high-profile brands helped him quickly rise through the ranks. Now serving as an Account Director, he manages accounts with advertising budgets exceeding $2 million annually. His expertise in Google Ads allows him to design effective pay-per-click (PPC) campaigns. At the same time, his deep knowledge of search engine marketing (SEM) and social media marketing enables him to craft strategies that drive measurable results for his clients.
Outside of his professional life, Donovan is an avid outdoor enthusiast. He enjoys running, hiking, and rock climbing and has completed two half marathons. One of his most memorable experiences was completing the Four Pass Loop in Colorado, a challenging 27-mile hike through mountainous terrain. His love for the outdoors often intersects with his passion for photography, as he captures breathtaking landscapes during his adventures.
In his free time, Donovan also enjoys playing video games, with Runescape being one of his favorite pastimes. He often spends time with his two dogs, who accompany him on outdoor excursions, making each adventure more enjoyable.
Donovan Falconer’s journey from managing brands in the CPG industry to excelling in digital marketing demonstrates his adaptability and drive to succeed. His expertise in crafting effective marketing strategies and his commitment to helping businesses grow makes him a key player in digital marketing.